Be Well

Before creating any campaign materials, it’s crucial to have a clear understanding of your organisation’s core values, mission, and culture. This involves knowing what the organisation stands for, its priorities, and the behaviours it encourages. 

Examples of common organisational values include:

• Innovation and Continuous Improvement: Encouraging creativity, learning, and adaptability.
• Inclusivity and Diversity: Valuing diverse perspectives and fostering an inclusive environment.
• Well-being and Work-Life Balance: Prioritising employee health, safety, and a healthy work-life balance.
• Integrity and Transparency: Promoting honesty, ethical behaviour, and open communication.

• Use Consistent Language and Tone: If your organisation values transparency and honesty, use clear and straightforward language in your campaign materials. Avoid jargon and overly corporate language.
• Highlight Relevant Values: If your organisation values inclusivity, focus on messages that promote diversity and accessibility in well-being resources.
• Incorporate Visual Identity: Use colours, fonts, and design elements that reflect the company’s brand guidelines. This helps reinforce the connection between the campaign and the organisation's overall identity.

Employees within an organisation are diverse, with different roles, needs, and interests. To ensure your well-being campaigns resonate with everyone, it’s important to segment your messaging to address the unique needs and challenges of various employee profiles. 

Consider the following groups:

• Office-Based Employees: They may benefit from messaging that addresses sedentary lifestyles, ergonomics, and mental well-being during desk work.
• Remote and Hybrid Workers: Focus on work-life balance, staying connected, managing screen time, and creating a healthy home workspace.
• Frontline or Shift Workers: Address topics like managing stress during busy shifts, staying active, and ensuring proper nutrition while on the go.
• Managers and Team Leaders: Provide content on supporting team well-being, recognising signs of burnout, and fostering a supportive culture.
• Parents and Caregivers: Offer advice on balancing work with caregiving responsibilities, managing stress, and finding time for self-care.

• Personalise Content: Use specific examples, scenarios, or tips that directly relate to each group’s daily experiences. For example, a campaign about “Staying Active” could include tips on quick desk exercises for office-based employees, while focusing on stretching and mobility for frontline workers.
• Create Targeted Materials: Develop tailored resources like toolkits, guides, or webinars that cater to the specific needs of different employee profiles. For instance, a “Healthy Eating Guide” could have a section for busy shift workers with portable, healthy snack ideas.
• Use Inclusive Language: Ensure that the language used in materials is inclusive and resonates with everyone. Avoid assumptions or stereotypes and consider the diverse backgrounds, ages, and cultural contexts of your workforce.
• Involve Employees in Content Creation: Encourage employees from different profiles to share their stories, tips, or experiences. This not only makes the content more relatable but also shows that the organisation values diverse perspectives.

When planning campaign themes, tie them back to the organisation's core values. 

For example:

• Innovation and Continuous Improvement: Run a "Well-being Innovation Challenge" where employees submit ideas to improve workplace well-being. Highlight continuous learning with resources on mental agility, adaptability, and skill-building.
• Inclusivity and Diversity: Launch campaigns that celebrate diverse approaches to well-being. For example, "Well-being Around the World" could feature different cultural practices related to mental health, nutrition, and relaxation.
• Well-being and Work-Life Balance: Focus on campaigns that encourage breaks, healthy habits, and flexible working arrangements. Share success stories of employees who have achieved balance.
• Integrity and Transparency: Be honest and open in all well-being communications. Use real data and employee feedback to guide the direction of well-being programmes and share these findings transparently with employees.

Different employee profiles may prefer different channels for receiving information. Ensure that campaign messages are delivered through the most effective channels for each group:

• Office-Based Employees: Use emails, intranet updates, and posters in communal areas.
• Remote Workers: Leverage virtual communication tools like Microsoft Teams, Slack, or Zoom, along with digital newsletters.
• Frontline Workers: Use mobile apps, text messages, or briefings during shift handovers.
• Managers: Provide managers with toolkits and resources they can share in team meetings or one-on-one sessions.
• Parents and Caregivers: Offer flexible options like recorded webinars and accessible guides that can be viewed at their convenience.